In September 2002 we launched the web site Pimple TV to develop and explore the potential of the viral video clip. In May 2003 we created a series of clips, supposed fragments from a lost 1950's sex education film. We had over a million downloads in a month, plus many emails from punters and professionals believing the film to be genuine.

Pimple clips were included in a TV show of the best of the net titled "Downloaded." In April 2006 our series of faux sex education clips were part of an interactive exhibition for teens at the Nemo Science Centre, Amsterdam and in 2007 they were broadcast on French TV channel Canal Plus. In November 2007 PimpleTV clips were included in Totally Viral 2 on the TV channel Dave which was repeated in November 2009. In addition, some of the clips were distributed to mobile phone networks via our Brighton-based collaborators LSM.