Wondering how best to use video and audio in your e-learning?
We recently collaborated with Elucidat, whose authoring platform is used by many organisations to empower people-centred elearning.
We created a five-minute interactive piece to showcase Elucidat’s video and audio capabilities and help you decide which multimedia approach is right for your learning goals and budget.
Talking heads can be quick and cost-effective to film, but don’t overlook the challenges of demanding and planning your interviewee’s time. Appearance is important – make sure everyone looks their best and looks right for the role they’re representing. And remember don’t ask people to talk on camera when they are not comfortable with it – it can backfire.
A presenter is like the host at a party, or the sales person you put in front of your best customers. You have to be comfortable that this person can not only deliver your message but embody it. The cost of presenters varies immensely because the good ones are celebrities. Our advice – hire someone who really is a presenter, not just an actor who has the transferable skills.
Don’t think of a drama as a film of people talking. A drama is a film of people thinking and feeling. Drama is the most powerful of video forms – if you get it right. You can tell a story and sell an idea. You can take people inside the heads of the characters – creating empathy and understanding.
Video for learning can take the form of inward-facing marketing. Learning is often structured as a campaign and video can help the launch and raise awareness of the issues. A promo-style video often features at the top of an eLearn to excite and engage your audience.
Get in touch if you’d like to discuss which multimedia is best for your challenges and opportunities.