Nice Media created a campaign video for Brighton-based charity The Clock Tower Sanctuary, to help secure over £20k in funding for homeless young people in and around the city.
GamesAid, a national games industry-led organisation, raises awareness of UK charities that support disabled and disadvantaged youth/children.
The Clock Tower Sanctuary participated in GamesAid’s annual initiative that secures charitable donations as voted for by video game professionals.
Nice Media volunteered their expertise to create a campaign video for The Clock Tower Sanctuary and deliver an appeal to the gaming community to vote ahead of the awards evening.
The 40-second promo provided information on how those in the games industry can vote. With multiple talking heads and text-based instruction the video details the three stages of voting providing clear direction to the viewer. The video was circulated widely on Twitter.
Melanie Hickmore, MD at Nice Media, said:
“Nice Media is thrilled The Clock Tower Sanctuary received a donation of £23,680 to help fund life-changing services for homeless young people in Brighton & Hove.
We recognise the difference such funding can make and are pleased we were able to work with the charity’s wonderful team to help secure the votes they received.”
The Clock Tower Sanctuary was established in 1998 by a group of people from local churches who wanted to reduce the rising street homelessness. The community-based organisation is run by paid staff and a strong team of volunteers.
GamesAid acts as a collective for charitable activity on behalf of the industry, taking advice from all sectors. It is a non-trading body. The charity is administered by Trustees, who operate on a fixed term basis.
Photo credit: The Clock Tower Sanctuary