Universal Music wanted to capture their sales academy event in Amsterdam, an event to teach advanced sales skills to the high potential sales people within their organisation, in order to promote the event within the organisation to stimulate other territories into running similar events.
We produced two videos – the first, seen here, was a short promo video included vox pops, cutaways of Amsterdam, the hotel and the buzz, keeping an enegetic feel – and plundering the Universal Music catalogue for music!
The second was a 10-minute video showing parts of the opening speech and looked at the ideas behind the event. It was brought to life with audience shots and animated captions to reinforce the key points and was designed to spread the event’s ideas in a way that is easy to digest and remember.
These videos have been circulated amongst the global team. The videos have been well received and feedback has been really positive.
‘’The delegates saw them yesterday and loved them!!! They look great, everyone is very impressed!! Many thanks.’’– Derren Young - Global Head of Learning & Organisational Development, Universal Music Group