Nice Media has been making interactive video for learning for years. We had nothing we could show publicly however, because our work was hidden behind client NDAs. So we decided to produce an interactive drama of our own.
No piece of training exists in isolation, so we started by defining an audience and setting learning objectives. We wanted viewers to learn something. We chose the subject of Leadership as widely relevant to both small-to-medium companies that are trying to grow, and bigger companies with ‘siloed’ departments or branches. We also identified a core issue: if leaders are detail-focused rather than strategic, this disempowers managers. Potential is wasted, careers are stalled, and employees become disengaged.
The Leadership learning points for the course are:
• Don’t use authority to harm… use charm to motivate
• Don’t make an example-of… set an example yourself
• Don’t use inappropriate language or humour… create an inclusive culture
• Don’t set tasks and deadlines… set objectives and be visionary
• Don’t focus on the problem… look at the big picture
• Don’t pretend to know everything… consult your experts
• Don’t be a manager… empower your management team
The next thing we needed was a strong story and engaging characters. In summary, a not-quite Angel intervenes in the life of hapless leader Stuart Weedle: “You’re not leading, Stuart: you’re barely managing.” The viewer guides Stuart through a serious of tests to become brilliant leader. Or possibly a donkey.
The course structure is compact enough to demo quickly, but also complex enough to show different ways of branching and delivering feedback. The maverick character of Angel gave us great dramatic licence to do play with the form. (Click here to download a wireframe of the course design).
The course was built and is supported online by our development partner TellUs. Interact with the video above to explore it.
As we’re blowing our own trumpet I think it’s about time we shared the limelight with everyone involved in the project. So here, unusually, is a list of cast and crew to give you an idea of what goes into making a project like this, and of course, to thank everyone.
director of photography
stylist and make-up
behind the scenes camera
visual effects artists
special thanks to
WE ARE ALL CONNECTED
JAMES DELICATA – VANTAGE POINT