The other day a very clever man who founded and runs an authoring tool company showed me around his most excellent product. Chatting afterward he remarked that while he was aware it’s accepted wisdom that having a video on your website is a “good thing” he’d never understood how it could work for him. After all, his product does pretty much the same thing as all his competitors’ products, so is there really much benefit to running through the features with voice-over, screen grabs and the like?
Tom Hickmore, Creative Director and Founder of Nice Media, published his debut book this year. The title is ‘Watch & Learn’ and it distills Tom’s 35 years of video-centred learning experience into a pithy 18,000 words. Each chapter has a handy summary (like any good learning) and the book concludes with industry case studies that … Read more